As part of the innovative Digital Design Team at Princess Cruises, led by Azi Bode, I collaborated with marketing experts, writing teams, and cruise industry specialists, crafting emails, paid media, social media assets, and digital marketing assets.
As part of the digital design team, I implemented and ensured brand consistency by adhering to and updating the company's new brand guidelines across digital marketing materials.
I also collaborated with the team to establish and maintain a Figma-based email and banner design system, creating and modifying assets to suit our needs.
I also collaborated with the team to establish and maintain a Figma-based email and banner design system, creating and modifying assets to suit our needs.
The team continues to be a vital part of Princess Cruises' marketing arm, providing creative services for the company's various business verticals.
